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FEIN strengthens its metal working capacity with restructure  

Power tool manufacturer, FEIN, has restructured its UK operations to offer more support to end-users across the country and strengthen its application-based metal working strategy. 

As part of the restructure, FEIN has split its sales operation into three areas - north, central and south – with multiple managers covering each area. Area sales managers will focus on supporting FEIN dealers, whilst area technical sales managers will provide consultative support to end-users.

The move will enable FEIN to work even more closely with those in the metal working sector with expert FEIN representatives presenting targeted solutions to the problems end-users are facing in their daily applications. FEIN also now has more capacity to visit workplaces to carry out free demos of its products, helping businesses to ensure they select the best quality and reliable products for their metal working requirements, improving efficiency and safety.

Andy Mills, national sales manager, at FEIN, said: “With over 150 years’ experience of manufacturing power tools, FEIN has a proud history of innovation and the change in structure supports our ongoing strategy to provide high levels of support to dealers and application-based solutions to end users in the metal working sector.

“Our expert representatives have a huge amount of industry experience themselves and with more representatives spread across the UK, we are now able to visit more end-users than ever before and gain a thorough understanding of their applications and the problems they’re facing. It will also provide the opportunity for end-users to learn more about the fantastic range of products and solutions that FEIN offers.

“Our relationships with dealers are also a key part of our business the restructure will enable us to provide the necessary support to ensure they have everything they need to be able to sell as many products as possible, from marketing materials to promotions.

To discuss becoming a registered FEIN dealer or to book a free demo to ensure you select the right product for your metal working requirements, visithttps://fein.com/en_uk/

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