Dedicated to improving manufacturing efficiency

FTSE100 DS Smith appoints new sales director for paper in Europe and North America

DS Smith, the FTSE100 sustainable packaging leader, has today announced the appointment of Johan van Baarle as sales director of its Paper Division. Reporting to Niels Flierman, Managing Director for Paper, Van Baarle will be responsible for the division’s paper sales across Europe and North America – managing around 5 million tonnes of paper produced at DS Smith’s mills annually.

Van Baarle

joins DS Smith from Cargill, the global food, agricultural, finance and industrial products provider, where he has worked since 2003. During his time at Cargill Van Baarle gained a wealth of experience holding a series of senior customer focused and sales manager roles. Most recently he has been Sales Director Global Accounts in Cargill’s Cocoa & Chocolate division

Based in The Netherlands, Van Baarle will be tasked with further growing DS Smith’s paper sales across Europe and the U.S. Van Baarle will also be focused on managing the service portfolio to customers, ensuring the delivery of high quality, high performing papers to meet changing demands in packaging and other sectors. 

Commenting on his new role Van Baarle said: I am excited to contribute to DS Smith’s purpose to redefine packaging for a changing world. I look forward to sharing my experience with the global teams to focus on continued growth by understanding and meeting the demands of our customers. These demands are shifting towards lighter but stronger paper that is both innovative and sustainable in production and product.”

Niels Flierman, managing director for Paper adds: “I welcome Johan to the team, and look forward to him bringing some of his extensive experience to the role. He joins at an exciting time as DS Smith, along with the whole paper packaging sector, has an opportunity to play a huge role in replacing hard to recycle and single use plastics. Making sure we can provide the right packaging papers to our customers is a key part of ensuring we realise that opportunity.”

Related Articles

FTSE100 DS Smith appoints new managing director for recycling

DS Smith, the FTSE100 sustainable packaging leader, has today announced the appointment of Rogier Gerritsen as managing director of its…

DS Smith Recycling appoints new managing director

DS Smith has appointed John Melia to the role of managing director for its UK recycling division. Melia supersedes Mat Prosser, who takes…

DS Smith appoints Emma Ciechan as finance director for its Paper Division

DS Smith, sustainable packaging company, has appointed Emma Ciechan as finance director for its Paper Division. Ciechan joined DS Smith as…

FTSE100 DS Smith Hires New Head of Sustainability

DS Smith, the FTSE100 sustainable packaging leader, has today announced the appointment of Wouter van Tol as Head of Sustainability and…

Philip Hollobone MP talks packaging trends and recycling with leading sustainable packaging company, DS Smith

DS Smith, the leading sustainable packaging company, today welcomed Philip Hollobone MP to its Kettering packaging facility. The visit…

Sales of paper for shopping bags increases 400% in three years

Leading sustainable packaging manufacturer, DS Smith, has seen huge increase in paper orders to meet consumer demand for recyclable…