Calorex has unveiled its new company logo as part of the company’s on-going brand evolution.
The business has evolved over the years, but since its acquisition by Procuritas Capital Investors V in January 2016, which saw Calorex become part of the Dantherm Group with Dantherm A/S and then later Master and Aerial, the company said it needed to refresh its logo to reflect how the business has changed.
The Calorex logo has not changed in around 40 years and this news marks the most dramatic change in the company’s visual identity since its launch.
With the support of Sean McKay, managing director of brand identity and creative design agency Beyond Media, the Calorex logo includes a new symbol, which is to represent energy flow, will be present on all its products to provide a more distinguished look in the UK and across the world.
“Our new logo will better communicate what Calorex stands for today and into the future,” said Anne Guerrero, marketing manager at Calorex. “Recent changes within our organisation have expanded Calorex’s capabilities and reach, and there was a need to see our identity upgraded to reflect those changes.
“The new logo represents a forward-thinking organisation that keeps us on par with our competitors and projects a stronger brand image.”
Calorex, now part of the Dantherm Group, is one of the leading providers of climate control products and solutions. The group companies have more than 60 years of experience in designing and manufacturing high quality and energy efficient equipment for heating, drying, cooling and ventilation for a wide range of mobile and fixed applications.
Calorex applications include commercial ventilation, commercial heat pumps and heat recovery and mobile dehumidifiers, air movers, heaters and air-conditioning.
