The world’s leading trade show for industrial technology is spreading its wings. In September of 2018, Deutsche Messe is staging its first-ever HANNOVER MESSE in the USA.

HANNOVER MESSE is the trade show brand synonymous with industrial innovation, key trends and business leads. The event has long made a name for itself as a global hotspot for Industry 4.0 technologies. CEOs of global corporations, managers of SMEs and leaders of the world’s major industrial nations all use HANNOVER MESSE (currently staged in Hannover, Germany) to keep up with the latest trends and developments in industrial digitalisation. This strong profile has yielded steady growth in the show’s German and international exhibitor and visitor following. This year, more than half of HANNOVER MESSE’s exhibitors and some 70,000 of the show’s visitors came from outside Germany.

“There is no other trade show brand like it anywhere in the world,” commented Deutsche Messe managing board chairman, Dr. Jochen Köckler. “We now want to leverage the power of the HANNOVER MESSE brand to speed up growth in our foreign markets. Therefore, we are premiering HANNOVER MESSE USA co-located with IMTS September 2018 in Chicago.”

Deutsche Messe now stages some 60 events outside Germany every year. The bulk of these are industrial trade shows, dealing with specific sectors such as industrial robotics, factory automation, energy technology and industrial supply.

Deutsche Messe has had a presence in the US market for many years and has been running trade shows in Chicago since 2012. Starting in September 2018, it will now cluster these Chicago-based shows under the brand name “HANNOVER MESSE USA”.

The premiere of this event is expected to attract some 550 exhibitors and more than 100,000 visitors and will occupy about 130,000 square feet of display space. For comparison, next year’s HANNOVER MESSE in Hannover, Germany is likely to attract more than 5,000 exhibitors and about 200,000 visitors. Köckler added, “Our trade shows outside Germany are aimed exclusively at local and regional visitors. Our trade shows in Hannover, Germany, on the other hand, will continue to be pitched as the global flagships of their respective target industries, and will thus remain focused on an international clientele.”

2018 in Hannover, Germany, and will provide a comprehensive overview of the latest visions and technologies for the digitisation of production and energy systems. The upcoming HANNOVER MESSE will feature five parallel shows: IAMD (Integrated Automation, Motion & Drives), Digital Factory, Energy, Industrial Supply and Research & Technology. It will also be co-staged with CeMAT, the trade fair for intralogistics and supply chain management. Mexico will star as the Partner Country of HANNOVER MESSE 2018.