ULMA Packaging UK has appointed Ed Williams as its new sales director.

With over 20 years’ experience in senior sales, project and product management roles, Williams brings with him a wealth of knowledge and industry-specific insights. Having been responsible for the strategic direction, enhancement and financial performance of a range of products and services in previous roles within the packaging industry, Williams has a track-record of delivering growth without compromising quality or customer care. 

As sales director, Williams will be responsible for overseeing ULMA’s UK sales network and providing tailored sales support to customers in industries such as the bakery, meat, confectionary, seafood and produce sectors. With oversight of the entire UK sales network, Williams will also be tasked with bolstering the packaging machinery supplier’s thermoformer and tray-sealing offering to customers.

Chris Pickles, managing director at ULMA Packaging UK, comments: “Williams’ extensive experience in the packaging industry really helped him to stand out. His commercial awareness and proven ability to drive numerous initiatives to fruition, will complement our own commitment to delivering first-class customer care and forward-thinking industry leadership.

“Williams joins us at a time when we are leading the debate on plastic waste reduction in the packaging industry, and his role will no doubt see him use his voice to further this debate and positively impact the decision-making processes of potential and existing customers alike”, Pickles concludes.

Williams adds: “ULMA Packaging UK is not only the market leader in innovative packaging solutions and plastic saving efforts, it is also part of one of the world’s largest co-operative groups.

“In this industry it is rare to see such large businesses put their head above the parapet and speak up about societal and environmental responsibility, so it is heartening to have joined a team that is committed to its workers and looking after the world they live in, rather than just growing profit margins.

“I plan on hitting the ground running and deploying my two-decades of experience to manage the sales team and ensure that our customers continue to receive first-class treatment from the UK’s leading supplier of packaging solutions.”