Sustainability, the packaging industry’s most contentious topic, is set to take centre stage at Packaging Innovations and Empack 2022, with the event organiser, Easyfairs, announcing the launch of ‘The Sustainability Trail’.

The brand-new feature will highlight panel-approved ‘green’ innovations from across the exhibition floor that are shaping the future of the industry. From materials used to methods of waste management, the Sustainability Trail will help buyers quickly find the right product or service to drive the environmental performance of their next packaging project.

The trail comes at a time when the global economy is searching for more sustainable ways of living post-pandemic. With this in mind, the UK’s premier packaging event, taking place at Birmingham’s NEC on 25 and 26 May, wanted to make it as easy as possible for visitors to discover the sustainability stars of the industry.

For exhibitors and their products to qualify for the Sustainability Trail, a panel of experts will be assessing their performance in a number of areas, including reduced weight or reduced use of materials, reduced carbon footprint and the use of recyclable, compostable or biodegradable materials.

Supplementing the Sustainability Trail will be the return of the incredibly popular Ecopack Challenge. In association with OPRL, The Ecopack Challenge calls for industry professionals to place sustainability at its very centre to design an all-new sustainable packaging product. The interactive Dragons’ Den-style session will see innovators hoping to be crowned best-in-show pitching their products to a panel including Ocado, OPRL, Pret A Manger, and The Pack Hub.

Find out more on how to enter the challenge by visiting the Packaging Innovations and Empack 2022 website.

Renan Joel, Divisional Director for Easyfairs, concludes: “The Sustainability Trail is an innovative way of discussing the ‘green’ issues challenging our industry, and putting new and exciting solutions in front of our visitors. As an industry, we share a collective responsibility to look after the planet, reduce our reliance on raw materials, and seek to contribute to a circular economy.

“Further to this launch, we have also brought back a fan’s favourite in The Ecopack Challenge. This spectacle will provide a practical application of that exact message, inviting

entrants to surprise and inspire us with their innovations which will positively impact the health of our planet in years to come.”

To register to attend Packaging Innovations and Empack NEC 2022, please visit the registration page. For any further information, please visit the Packaging Innovations and Empack NEC 2022 website or contact the show team on +44 (0)20 196 4300 or

To request images, interviews, or for more information, please contact Jade Middleditch or James Robinson at Energy PR on 01993 823 011 or email

About Easyfairs

Easyfairs organises and hosts events, bringing communities together to visit the future.

We currently organise 200 face-to-face events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).

We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year. We listen carefully to create compelling online formats that meet their constantly evolving needs.

The Easyfairs Group employs 600 highly committed talents, deploys the best marketing and technology tools, and develops brands with a strong appeal to our stakeholder communities.

In 2018 Easyfairs was named Belgium’s “Entrepreneur of the Year®” and earned recognition as a Deloitte “Best Managed Company” and a “Great Place to Work”.  For the third year running, Deloitte conferred “Best Managed Company” status on Easyfairs in 2021.

The company is ranked 17th in the list of the world’s leading exhibition companies.

Visit the future with Easyfairs and find out more on