Powerfleet is now appearing in a fresh, brand-new look and is strengthening its People First approach and focus on the Internet of Things (IoT) through the clear brand positioning.

Throughout the course of the company’s 29-year history, Powerfleet has grown and evolved many times over both through organic growth and through acquisitions. Most recently in 2019, the merger of I.D. Systems, a North American telematics company focused on logistics and MHE, e.g., forklift trucks, and Pointer Solutions, an Israeli headquartered business with multiple global divisions focused on connected car and commercial vehicle solutions, helped to create a truly global business with scale, forming Powerfleet. The company is now moving forward as a unified organisation, combining significant experience with innovation around the world, to create uniform operations in operations, seamless supply chain efficiency, and comprehensive business insights, thereby driving the digital transformation of its customers. Powerfleet’s solutions increase safety, protect people, improve utilisation and increase profitability through a Powerfleet-supported business change management.

As part of this next evolution of Powerfleet, the company has refreshed its brand and positioning. With the new tagline “People Powered IoT, Powerfleet underlines the values ​​and mission of its brand and the great importance of the people on both sides – Powerfleet’s own teams of experts and the people at the heart of its customers business. We are IoT. People Powered IoT.


About Powerfleet

Powerfleet, Inc. (Nasdaq: PWFL), a global leader of Internet of Things (IoT) software-as-a-service (SaaS) solutions that optimize the performance of mobile assets and resources to unify business operations. Our data science insights and advanced modular software solutions help drive digital transformation through our customers’ and partners’ ecosystems to help save lives, time, and money. We help connect companies, enabling customers and their customers to realize more effective strategies and results. Powerfleet’s tenured and talented team is at the heart of our approach to partnership and tangible success. The company is headquartered in Woodcliff Lake, New Jersey, with our Pointer Innovation Center (PIC) in Israel and field offices around the globe. Powerfleet’s new brand strategy focuses on being the “People Powered IoT” company, born from the knowledgeable, passionate, empathetic, and customer-centric qualities and values of its global team.