Babcock Wanson Completes Major Europe Wide Rebrand
Babcock Wanson, a leading international supplier of products and services for industrial boiler houses and process heating needs, has undergone a complete rebrand to represent and support its position in today’s marketplace.
The new brand maintains links to the company’s proud heritage but shows Babcock Wanson as the modern, forward thinking group of international companies that it has evolved into. The bison logo, which has been part of the company’s branding for more than 50 years, is indicative of business with power and drive that forges ahead has been redesigned to appear even stronger and fitter for the future. The new stylised bison is actually combined with the tail of a comet to indicate both movement and energy; it’s an unusual idea but one that has worked well due to the contemporary nature of the new design.
The new Babcock Wanson colour scheme consists of a bright eye catching blue which links to the previous blue colour scheme, limited use of black plus a fresh new orange to represent power and heat, as well as a connection to the environment and earth.
Chris Horsley, Managing Director of Babcock Wanson UK, comments on the rebranding exercise: “Our new logo has been designed to express Babcock Wanson’s core values; which are to think and act on a long term basis, to focus on efficiency and to help our customers make the best choice to meet their needs. We also wanted to convey the history and pedigree of the company as this is an important indicator of Babcock Wanson’s expertise and knowledge of the marketplace.
“Furthermore, the Europe-wide companies that make up the Babcock Wanson group are now more closely aligned than ever before, so it is important we better show ourselves to be an international and united organisation.
“Each component of the rebrand has been carefully selected to represent our desire to be recognised as a reliable, modern and forward thinking company that works with its customers to a common goal.”
Research on the direction of the new branding was undertaken across Babcock Wanson’s European operations. The same conclusions were drawn by all: that the new Babcock Wanson branding should instil feelings of trust, reliability, confidence and professionalism, but must also convey a company that is innovative, with a forward vision. As Chris says “we pay respect to our past and our heritage, but we live in modern times and are a modern, competitive company that produces products and services to meet current and future needs.”
Babcock Wanson offers a complete range of products and services for boiler houses and other process heating needs, from steam boilers, thermal fluid heaters, rapid steam generators and hot water boilers to VOC and odour treatment by thermal oxidation, water treatment or process air heating solutions. The company aims to help optimise our customer’s energy production with high quality products and efficient service.
For more information, please contact Babcock Wanson on 020 8953 7111 or info@babcock-wanson.co.uk or go to www.babcock-wanson.co.uk
