The system was created to enable small businesses to achieve a positive environmental stance for minimal costs and maximum benefit. Displaying the CarbonApproved trustmark on your website allows you to compete on something beside price.

According to the latest studies, 85 per cent of consumers are willing to change brands to make the world a better place. And 92 per cent of a study of 5,600 consumers ranked their greatest concern as protecting the environment, proof that saving the environment can be a great business decision.

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