A year after signing an exclusive UK distribution deal with Yale, Briggs Equipment exceeded all its targets, including the retention of all its existing customers whilst making inroads into new markets. Briggs chief executive, Richard Close, said the strong strategic partnership had given the company access to a much wider range of world-class products but its success in converting 100 per cent of its customers to Yale reflected something more fundamental.
“The fact that we have not lost a single customer proves our customers are loyal to Briggs rather than a brand of truck,” he said.
He added that in Yale, Briggs had found a partner that shared the same philosophy and the same goal of becoming leaders in the materials handling industry.
