ProCook partners with DHL Supply Chain to support next phase of growth

DHL Supply Chain has been appointed by ProCook in a strategic logistics partnership that will support the kitchenware retailer’s next phase of growth in the UK

The agreement marks the first time in ProCook’s 30-year history that it has partnered with a top-tier third-party logistics provider.

Under the partnership, DHL has assumed responsibility for operating ProCook’s 167,000 sqft Distribution Centre in Gloucester, managing both retail and e-commerce fulfilment activities. The transition has been completed successfully, with operations transferring to DHL without disruption to customers or stores.

By combining ProCook’s retail expertise with DHL’s supply chain capabilities, the partnership will support greater operational efficiency, flexibility and scalability as ProCook continues to grow its UK business.

Over the coming months, ProCook and DHL will deliver a joint improvement programme focused on enhancing operational performance and future capacity. This will include the implementation of DHL’s technology solutions, including a new Warehouse Management System, planned for deployment during the first half of 2027.

The partnership is also built on a strong cultural alignment between the two organisations, with a shared focus on colleague engagement, responsible business practices and creating great places to work.

Lee Tappenden, CEO at ProCook, said: “This partnership is an important milestone for ProCook. As we continue to grow, we wanted a logistics partner with the expertise, scale and capability to support our ambitions. DHL Supply Chain’s experience across retail and e-commerce logistics will help us build a more efficient and scalable operation, while maintaining the high standards of service our customers expect.”

Spencer Conday, Managing Director, Retail and Ecommerce, DHL Supply Chain UK & Ireland, said: “We are delighted to partner with ProCook and support the next stage of its growth. The successful transition of the Gloucester operation is a testament to the close collaboration between our teams. We are particularly pleased to welcome ProCook’s colleagues into DHL and look forward to supporting their development as part of our business. We look forward to helping ProCook deliver greater efficiency, flexibility and long-term growth.”